Write a short and catchy subject line. That is, high-profile collaborations between famous artists and big businesses – they’re the campaigns that seem to gain traction and get tongues wagging. The best tactic is to reach out to brands (when possible) to secure collaborations, and forgo the middleman! Your email address will not be published. Then this post is for you. You may not be as wealthy as a Medici, but even a small recurring contribution makes a difference to an artist. Your email address will not be published. As well as acknowledgement on an artist’s website and newsletter, you can negotiate promotion on their social media channels. Most of us will have heard of artist’s patrons – we think of those rich aristocrats who made it possible for artists to earn a living from their artwork, weaving their way into art history in the process. You send a warm e-mail when you’ve already established some sort of rapport with the brand. With artists who blog there is also the option to commission sponsored posts or directly support an individual post or page. Prada’s standout collaboration was with French artist Christophe Chemin for the celebrated autumn/winter 2016 menswear collection. The level of engagement and reciprocity involved in being an artist’s patron means you’re a step up from being a fan; you’re part of the picture. Include a direct link to your Instagram and blog, not to a press page—don’t make them have to do any extra steps! Scientists and artists collaborated to creatively express how the brain responds when it’s in love or how the neural responses of an optimist can differ to those of an introvert. Artistic credibility is hard-won, so it’s tenaciously defended, and a mere suggestion of inauthenticity from brand or artist has the potential to cause lasting damage. $300 million. When brands collaborate with artists, they enable the artist to tell stories on their behalf. Before you can begin collaborating with brands, you will need to grow your blog to have some sort of audience. We cannot ignore the widely-known artist couples while talking about art collaborations. By pairing yourself with another designer or artist, you can experience exponential growth by developing your skills, techniques, or even your social media presence. Gucci x Jayde Cardinalli. Your Audience? One way of doing this, Mr Muller-Otvos believes, lies in collaboration with artists. Now that you’ve got yourself figured out, it’s time to … Tip 2: Join An Influencer Marketing Platform. Art carries that feel-good factor that can’t be faked; we all aspire to a bit of creativity and seeing it supported in someone else makes us feel as though it may be supported in us. Collaboration. But great things can happen when artists collaborate--both with one another, and with folks who don't consider themselves artists at all! Your company will benefit from the association with culture and creativity, and of course, being an individual artist’s patron carries a lot of credibility. Unfortunately, it’s not a specific person’s email. Even if you can’t collaborate with the biggest brands off the bat, a collaboration with any merchandiser is a great start. Cool by association: Louis Vuitton x Supreme. For business patrons, there are a few perks: There are several great reasons why your business should consider becoming an artist’s patron – here are a few of them as previously mentioned: Supporting an artist enhances your brand’s image. head over to Patreon and have a look at my options, try Patreon for your promoting and supporting your own work. Required fields are marked *. For brands, the advantages go beyond simply audience expansion. The best tactic is to reach out to brands (when possible) to secure collaborations, and forgo the middleman! Are you an Influencer on Instagram? Fundamental collaborations. Last winter, a Spanish fashion retailer ZARA invited three women illustrators to create a limited series connecting art and fashion. How then can brands collaborate successfully with artists? Join to discover, connect and collaborate. Share this article! We … Check out our west elm collaborations with individual and brand artisans and enjoy our exclusive offerings. Here's a breakdown of why it's important to share ideas with your fellow creati… {"taxonomy":"","sortby":"","label":"","shouldShow":""}. My Instagram and blog are my main focus! Because, to paraphrase Andy Warhol, the best art is good business. Art Collaborations: The Other Side of the Coin. This Factory-style hub of artistic expression can take commercial collaboration to a new level, using the breadth and depth of talent in the collective to match the right artists with each creative challenge. If you’ve read this over and you’re convinced of the benefits of becoming an artist’s patron, head over to Patreon and have a look at my options – I’m sure you’ll find one to suit you! 1. This site uses Akismet to reduce spam. Throughout history, a number of renowned artists have embraced the talent, ideas, and creative energies of their significant others, and have regularly collaborated to make extraordinary art together. If you want to collaborate with brands then you should keep your pitch simple, short and sweet. Send a perfect collaboration email. There’s a long history of successful collaboration that goes back to Pears soap’s use of Millais’ Bubbles painting in the 19th century, and continues today with campaigns such as Pepsi’s “LOVE IT. Include your qualitative stats. That is, high-profile collaborations between famous artists and big businesses – they’re the campaigns that seem to gain traction and get tongues wagging. And it can be just as tough for brand managers to accept the uncertainty that comes with artistic collaboration. The rise of brand/artist collaborations in recent years says a lot about where branding is headed. Engagement rate; Monthly views; Audience demographics More recently we have seen brands adopting artists as brand ambassadors. Artist collaboration with brands is marketing gold. But what if you’re a small business – a really small business – that wants to make a mark without a huge budget? Are you an Influencer on Instagram? Don’t rule out small companies either, especially those local to your town — there can be a lot of value in those smaller partnerships. Influencer marketing platforms have undoubtedly been the most helpful for us in securing brand partnerships and collaborations. January 06, 2014, in Learning & Career. There’s a place for these approaches, but in an age of increasing skepticism, the most successful collaborations are those involving a more meaningful partnership between artist and brand, working together from conception to execution and finding solutions that can fundamentally shape a brand. That is, high-profile collaborations between famous artists and big businesses – they’re the campaigns that seem to gain traction and get tongues wagging. You aren't meant to learn alone. Famously, Diageo linked Diddy with Cîroc vodka to achieve impressive commercial results. Learn More. Aaron Probyn. At first glance, ultra-luxurious fashion house Louis … Collaboration is at the very heart of the creative industries. Fortunately there are a few ways that an artist collaboration with brands and businesses can be accessed without deep pockets – by commissioning artwork, providing materials or becoming a patron of the artist. As much time as you spend developing your craft, what if someone else had the answers to all your biggest questions? Commissioning an artist directly can be even easier than working with an arts organisation as go-between – you can either invite artists to respond to a brief or approach your ideal art practitioner directly. But beyond the support that brands provide, the rise of artist-designer collaborations is also perhaps indicative of a much broader shift in the worlds of art and fashion, where the boundaries between the two worlds are becoming increasingly porous. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on Pocket (Opens in new window). Just like writing the perfect pitch email for press, there’s a protocol and etiquette that comes with approaching potential sponsors. He’s not the only one to feel that way. In recent years, Louis Vuitton has been leading the charge in artist collaborations. Or do you have your sights set on becoming an Influencer? It can be tough for artists to know which brand is right to partner with. If your business produces physical products, you may be able to donate some of those goods to an artist who uses those materials in her work – providing a brilliant ongoing advertising opportunity. To bring brain activity to life for non-scientific minds, the brand teamed up with artists to produce a series of six artworks. In the early days, it worked for brands to simply buy or commission work, as Pears did with Millais. $115 million. How then can brands collaborate successfully with artists? Step 1 to Collaborate with Brands: Pick a Social Media Outlet and Stick to it. Either you have a blogger friend, friend of a friend – anyone who knows someone who works at the company, or this brand has given you a shout out on some social platform prior. And for brands and artists alike, it’s a powerful joining of forces.The list of recent brand/artist collaborations is ongoing. How to collaborate with brands on Instagram. Anyone who wants to become a patron of the arts has to ask two things: what will it cost, and what do I get out of it? The only way to communicate the brilliant idea is through email. LIVE IT. This summer, the brand is helping Washed Out deliver visual content all along the nationwide Get Lost Tour. Don’t ramble, beat around the bush, don’t suck up or shower with compliments. I know where Andy Warhol stood. Look at the remarkable 2017 collaboration between Louis Vuitton and the Chapman brothers. The pair sat down with Artrepreneur to discuss the benefits, both for artist and designer, of collaboration as independent designers, and the importance of dressing the part. Artists are often independent, and this independence can make it hard to work with them. It can give you a chance to build a larger community, it will challenge your creativity and grow your presence on social media. Artistic credibility is hard-won, so it’s tenaciously defended, and a mere suggestion of inauthenticity from brand or artist has the potential to cause lasting damage. P.S. In the early days, it worked for brands to simply buy or commission work, as Pears did with Millais. Remember, brand reps comb through hundreds of e-mails a day so try and make it easy for them! Pros and cons of brand work. if you’re an artist, writer or blogger, why not try Patreon for your promoting and supporting your own work? Create art together on … Image agencies draw together photographers, art directors and lighting engineers. Collaboration is at the very heart of the creative industries. Patronage is fantastic advertising for your company. Among them — an American artist and fashion illustrator Bijou Karman, who already had an opportunity to collaborate with Prada, Hasper’s Bazaar and Nike. In this post you are going to walk away with: a free media kit; an in-depth blueprint to pitching companies; a list of over 100 brands that collaborate with bloggers (broken down by niche) Photographers and makeup artists, fashion designers, hairstylists, brands and creative agencies … Photographers know how to put the ideas of makeup artists and stylists into practice. Artist alike, but even a small recurring contribution makes a difference to an artist, or. Enabling someone else to do the talking with you is a challenging part ve struggling... Or shower with compliments luxury, how to collaborate with brands as an artist, community spirit and creativity, all at the same time to your. E-Mail when you do this first with Millais marketing Platform vital for them to collaborate brands. 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